1
Validated Offer
Do you have a validated offer that existing clients buy and stay for?
Yes, we have strong retention and clear product-market fit
We're getting there - some clients but still refining
Not yet - still figuring out our offer
2
Deal Size
What's your average deal size?
$50,000+ per year (or equivalent)
$20,000 - $50,000 per year
$5,000 - $20,000 per year
3
Sales Capacity
Do you have someone to handle sales calls when meetings are booked?
Yes, we have a sales team or founder handling calls
We could handle a few per month
No, we don't have anyone for this
4
Ideal Client Profile
Can you clearly describe your ideal client (industry, size, role, specific characteristics)?
Yes, we know exactly who we sell to and why
Roughly, but it could be tighter
Not really - we sell to lots of different types
5
Past Experience
Have you tried cold email before?
Yes, with an in-house team
No, this would be our first time
6
Budget
What's your monthly budget for lead generation?
$2,000 - $4,000 per month
7
Growth Capacity
How many new clients can you realistically handle per month?
We're at capacity right now